03 · Social media

Posts
people
stop for.

A clear plan, a look your followers recognise and content made for each platform — so your accounts work like a shop window.

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Concept studies

The work

Studies we made for imagined brands — so you can see how we think before we work together.

Close-up of the headline and tablecloth band. Concept
study

Social campaign concept · 01 / 02

The Long Table

A seasonal social campaign for an imagined neighbourhood restaurant built around shared plates.

Three sleeves side by side — light, medium and dark roast — with the diagonal band at different heights. Concept
study

Packaging system concept · 02 / 02

Nine Hills Coffee

A packaging system for an imagined speciality roastery, built around a sliding sleeve that changes with each roast.

What's included

  • Strategy

    Who you’re talking to, what to say and where to say it.

  • Content plan

    A calendar of posts, so you’re never stuck for what’s next.

  • Post & story design

    Templates and graphics in your brand, ready to use.

  • Short video

    Reels and stories, edited for each platform.

  • Campaigns

    Launches, offers and seasonal pushes, planned together.

  • Profile setup

    Bios, highlights and covers that look the part.

How we work

  1. Look

    We review your accounts and what works for others in your field.

  2. Plan

    A monthly plan with themes, formats and dates.

  3. Make

    Posts, stories and short videos designed in your brand.

  4. Learn

    We check what worked and adjust the next month.

Good questions

Which platforms do you work with?

The ones your customers actually use — we decide that together at the start.

Do you post for us?

We can — or we hand over ready-made posts and a calendar for your team.

Do I need a photoshoot?

Not always. We can work with your photos, licensed images or graphics, and tell you when a shoot is worth it.

Let's talk

Got something
to say?

info@zmatchboxcompany.com WhatsApp +961 71 076 086

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Social campaign concept · Concept study

The Long Table

We imagined a family-run restaurant launching a seasonal sharing menu, with one month to build anticipation on Instagram and Facebook and no budget for a photoshoot.

A phone-sized profile grid of nine posts that together read as one long table of dishes.
01 / 06 Planned in rows — the profile grid becomes one table.
A square post with a bowl of hummus from above and the headline Pull up a chair.
02 / 06 Launch post.
A square post with grilled aubergine from above and the headline Made for sharing.
03 / 06 Dish post.
A square post with stuffed vine leaves from above and the headline Save us a seat.
04 / 06 Reminder post.
A vertical story with a dish photograph, the headline Tonight at The Long Table and a booking prompt.
05 / 06 Story format with a clear booking prompt.
Close-up of the headline and tablecloth band.
06 / 06 Headline and information band.

Concept study. The Long Table is a fictional restaurant created by Z Matchbox to demonstrate a social campaign approach — it is not a client project.

  1. One idea, many plates

    Every post frames a single dish from directly above, as if placed on a long shared table. The repeated angle makes the campaign recognisable before anyone reads a word.

  2. Type that sets the table

    A confident serif carries short, warm headlines; a band of colour along one edge acts like a tablecloth and holds the practical details.

  3. A grid that tells the story

    Posts are planned in rows of three, so the profile grid reads as one continuous table when visitors land on the page.

What it shows

  • A campaign idea that works across many posts, not just one
  • Grid-aware content planning for Instagram profiles
  • Templates that a restaurant team could reuse with its own photos
Design
Z Matchbox Company (concept)
Photography
Licensed stock photography via Magnific, used for illustration
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Packaging system concept · Concept study

Nine Hills Coffee

We imagined a small roastery with a changing range of single-origin coffees and one practical problem — too many labels to design, print and keep consistent.

Three sleeves side by side — light, medium and dark roast — with the diagonal band at different heights.
01 / 05 The sleeve range. The band rises as the roast darkens.
The flat dieline of the sleeve with panels, fold lines, glue area and safe zones marked.
02 / 05 Sleeve dieline with fold, glue and safe areas.
The front panel of a sleeve for a medium roast, with origin, altitude and tasting notes.
03 / 05 Front panel — medium roast.
A square social post using a smoking coffee bean photograph with the Nine Hills wordmark.
04 / 05 The system extended to a launch post.
Close-up of the tasting notes and roast scale.
05 / 05 Information hierarchy on the side panel.

Concept study. Nine Hills Coffee is a fictional roastery created by Z Matchbox to demonstrate a packaging approach — it is not a client project.

  1. One box, many coffees

    Every coffee uses the same plain box. A printed sleeve carries the origin, roast level and tasting notes, so a new coffee only needs a new sleeve.

  2. Roast you can read from a distance

    The diagonal band on each sleeve moves up the box as the roast gets darker, turning a technical detail into a quick visual cue on the shelf.

  3. Ready for real production

    The dieline, glue flaps and safe areas are designed alongside the artwork, so the system is practical to print in small runs.

What it shows

  • Packaging structure and dieline planning
  • A modular label system that scales to a changing product range
  • Extending a packaging system into social content
Design
Z Matchbox Company (concept)
Photography
Licensed stock photography via Magnific, used for illustration
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